Seldom you come across a well-executed social media campaign in India.
Volkswagen did it with a style.
What can you do to win Jetta?
How they did it
- Created a swanky silver paper that became the front page (advertisement) of TOI newspaper and distributed it across all major cities in India.
- Enabled text, voice, video tweets and published it everywhere across the social media, including the special site anything4jetta.com
- Created a solid campaign – the stakes Jetta car itself.
- Within few hours, #anything4jetta became the #1 twitter trend
- @volkswagenindia twitter handle – got additional 2500 followers in a day
Here is the infographic for 29th August from 00:00 to 23:59 HRS
Click on the infographic to enlarge it.
If you want to see all the tweets in an easy readable format in a single page – http://bit.ly/anything29
Do share it with your friends.