anything4jetta – case study

Seldom you come across a well-executed social media campaign in India.

Volkswagen did it with a style.

Contest

What can you do to win Jetta?

How they did it

  1. Created a swanky silver paper that became the front page (advertisement) of TOI newspaper and distributed it across all major cities in India.
  2. Enabled text, voice, video tweets and published it everywhere across the social media, including the special site anything4jetta.com
  3. Created a solid campaign – the stakes Jetta car itself.

Results

  1. Within few hours, #anything4jetta became the #1 twitter trend
  2. @volkswagenindia twitter handle – got additional 2500 followers in a day

Here is the infographic for 29th August from 00:00 to 23:59 HRS

Click on the infographic to enlarge it.

If you want to see all the tweets in an easy readable format in a single page – http://bit.ly/anything29

Do share it with your friends.

Cheers,

Mukesh

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